This was a proof of concept for a multi-billion-dollar international company trading high-value goods in a highly regulated market. They are currently developing alternative channels for distributing their range of products to a different variety of customers. To satisfy the different requirements of these new customers, the client requires that its products should be configured differently. To support this goal we designed and implemented a novel model that allowed the client to automatically generate complete ranges of products in different configurations to cover the market requirements while ensuring that the individual product configurations were internally consistent and a good match for the projected individual customers’ needs.
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